Our history

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. Since then, we have expanded our travel offering to include Titan escorted tours in the late 2000s and more recently Destinology, which specialises in four and five-star holidays. The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change.