Emerging businesses

Emerging businesses includes our personal finance, homecare, publishing and printing operations as well as new development areas for the long-term growth of the business.

Saga is learning its way into three new categories, all of which have the capacity to contribute materially for us in the future: money, health and retirement villages.


This business is made up of a variety of products - credit cards, equity release, savings, loans and wealth management. The team is working on some exciting new products for test in 2017, based on our clear understanding of what our customers want.


Saga operates a number of brands in the homecare sector, where we look after you in your home. Fastest growing is Saga Healthcare, which operates in a trial area around Hertfordshire. During 2017, we will be cautiously expanding the area covered and the number of Saga customers we serve.

Retirement Villages

Since 2015, we have worked with Rangeford Holdings to introduce our customers to two beautiful new retirement villages. Wadswick Green in Wiltshire and, most recently, Mickle Hill in North Yorkshire. Retirement villages are a rapidly expanding, and much needed growth area in the UK and we are now considering expansion deeper into the category following the mutual success of this relationship.