About us

Saga is the UK's specialist in products and services for life after 50. The Saga brand has been carefully developed over the past 65 years to become of of the most recognised and trusted brands among UK consumers aged over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high quality, award winning products and services. These include cruises and holidays, insurance, personal finance and the Saga Magazine.