Looking ahead, there is no shortage of growth potential, with our current plans providing a clear route to deliver a material step change in financial performance within the next five years.
Mike Hazell
Group Chief Executive Officer
Download the full Annual Report and Accounts for the year ended 31 January 2024
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Why invest?
Saga provides exceptional products and services for people over 50, a generation that define themselves by attitude, aspiration and adventure, not by age. Our strategy is focused on delivering long-term value for shareholders by returning the business to sustainable growth and reducing debt.
Why invest?
Our strategy
Our ambition is to become the largest and most-trusted brand for older people in the UK. We will achieve this through the delivery of our growth plan, which has evolved, in line with our ambition, as we continually develop the business to support the changing needs of our customers.
Strategy
Why work for us
Our colleagues focus on delivery of exceptional customer service on a day to day basis whether this is within our UK call centres, on our ships or at our holiday resorts.
Working at Saga