Who we are

Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. Since then, we have expanded our travel offering to include Titan escorted tours in the late 2000s and more recently Destinology, which specialises in four and five-star holidays. The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change.

Saga exists to help our customers lead the life they want to lead. In order to succeed in this, we know that the most important thing to do is to listen to our customers. By doing this we can truly understand them and provide the services they need to live the lives they want to live.

This simple approach over the past 65 years has enabled us to become the UK's leading provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality, award winning products and services. These include cruises and holidays, insurance, personal finance and the Saga Magazine.