We are focused on returning Saga to its heritage as a company that delivers high-quality, differentiated, competitively priced products and services that our customers and members cannot get elsewhere. We will give our customers and members a compelling reason to come to us and stay with us.
Saga focuses on the over 50s, the fastest growing, most affluent and influential in the UK. Our strategic relaunch increases our confidence in delivering long term value to shareholders by returning the business to sustainable growth, reducing debt and targeting a dividend payout ratio of around 50% of earnings.
Our strategy has been developed to refocus Saga on its heritage as a direct to consumer brand, with Membership at its core. This strategy aims to return the business to sustainable growth in customers and profits, support investment in the brand, debt reduction and the delivery of cash returns to shareholders.