Returning to our heritage

Saga focuses on the over 50s, the fastest growing, most affluent and influential in the UK. Our strategic relaunch increases our confidence in delivering long term value to shareholders by returning the business to sustainable growth, reducing debt and targeting a dividend payout ratio of around 50% of earnings.

Our share price

Further information on our share price performance can be found on our share price page.

Our strategy has been developed to refocus Saga on its heritage as a direct to consumer brand, with Membership at its core. This strategy aims to return the business to sustainable growth in customers and profits, support investment in the brand, debt reduction and the delivery of cash returns to shareholders.

Saga's employees focus on delivery of exceptional customer service on a day to day basis whether this is within our UK call centres, on our ships or at our holiday resorts.