We remain confident that the disciplined execution of our turnaround strategy will unlock the potential that exists within Saga, creating significant long-term value for our investors.
Euan Sutherland
Group Chief Executive Officer
Download the full Annual Report and Accounts for the year ended 31 January 2021
I am delighted to say that as a Saga shareholder, you can enjoy a wide range of exclusive benefits from us, including discounts on our insurance products and savings on Saga holidays.
Euan Sutherland
Group Chief Executive Officer
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Why invest?
Saga provides exceptional products and services for people over 50 – a generation that define themselves by attitude, aspiration and adventure, not by age. Our strategy is focused on delivering long term value to shareholders by returning the business to sustainable growth and reducing debt.
Why invest
Our strategy
Saga’s new management team announced a new strategy in September 2020 to put in place the right foundations to reposition and modernise Saga, drive growth, restore significant shareholder value and help us to continue to focus on creating and delivering specialist products and services for people over 50.
Strategy
Why work for us
Saga's employees focus on delivery of exceptional customer service on a day to day basis whether this is within our UK call centres, on our ships or at our holiday resorts.
Working at Saga