Why invest?

How we are different

Saga focuses on the over 50s, the fastest growing, most affluent and influential segment in the UK. Our customer insight gives us a unique view into what our customers think and feel and how they behave. We exist to create exceptional experiences for these customers every day, whilst being a driver for positive change in our markets and communities.

The model works

We offer differentiated products and services across Insurance and Travel, underpinned by a trusted brand. Our business model is capital-efficient and highly cash generative, providing flexibility to balance investment in our brand and businesses with debt reduction and delivery of long-term returns to shareholders.

Confidence in future delivery

We have a clear and compelling strategy, Transforming Saga – Experience is Everything. We start and end with the customer; this is our primary focus and everything we do is in service of them. Anchored in Saga’s heritage, we are creating a refreshed, contemporary and confident brand position and investing in data and digital to improve the customer experience, while driving our core businesses by building longer and deeper relationships with our customers.

This strategy, led by our experienced management team, increases our confidence in our ability to enhance long-term value for shareholders by returning the business to sustainable growth and reducing debt.