Our growth plan

Our ambition is to become the most-trusted brand for older people in the UK and we will achieve this through the delivery of our strategy, which is focussed on the following four priorities:

1. Maximising the growth of our existing businesses

Deliver differentiated products that drive greater scale and profitability in our existing businesses.

2. Driving incremental growth through new business lines and products

Create new products and business lines that deliver incremental scale and growth, seeking partnership opportunities to amplify our core strengths.

3. Growing our customer base and deepening those relationships

Use our insight to engage customers, drive our business and develop broader customer engagement across our product ranges.

4. Reducing debt, while simplifying our operations

Focus on reducing debt, while leveraging internal synergies and partnership opportunities to simplify our business.