Why invest?

How we are different

Saga focusses on people over 50, the fastest-growing, most affluent and influential segment in the UK. Our deep customer insight gives us a unique view into our customers' lives. We exist to deliver exceptional products and service to meet the needs of older people.

The model works

We offer differentiated products, which are underpinned by a trusted brand and exceptional customer service. Our business model is cash-generative, providing the flexibility to balance investment in our brand and businesses with debt reduction and the delivery of long-term returns to shareholders.

Confidence in future delivery

We have a clear and compelling strategy, focussed on returning the business to growth through maximising the growth of our existing businesses; driving incremental growth from new business lines and products; growing our customer base and deepening those relationships; and reducing debt, while simplifying our operations. It is this focus that will cement Saga as the most-trusted brand for older people in the UK.